We've all heard that newspapers are disappearing, people are getting off of direct mail lists, nobody pays attention to advertising and marketing is rapidly moving toward an online-only model. So, how are you going to reach today's senior patients and tomorrow's boomers, the largest population in American history (that starts turning 65 in 2011!)?

It's true the paradigm is shifting, but maybe not in ways you've been led to believe. In this presentation, Marilynn Mobley, an expert in multi-generational communications, will debunk some myths and share the secrets to how to reach the "influencers" who drive the decision making around medical care. Learn what patients are looking for in health care, where they turn for advice, and what they do with the information they learn. You'll be surprised by some of the research findings! Don't miss this presentation if you want to know more about how to remain relevant in an increasingly competitive environment!  

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